"Think Tank Talks." is an college event in which creative studios and creative individuals are invited to meet and proceed in a talk show event. students are able to talk, listen, and discuss with professionals on the 'how's and 'why's in the creative industry. 

"Think Tank Talks." s name initially generated by the oversimplified process that is the discussing process. 

Graphics within the logo are used to strengthen the concept of discussing and the style itself, using sizes to explain processes and start end results. 

Colors chosen were results of overlays between to show binds between thinking processes.

I needed a typeface to fit in with the concept, Plus Jakarta Sans was the imminent choice. slick but fun, professional and bold.